Why Use Greeting Card Designer?
Greeting cards are usually printed on a special paper stock. Like standard photo papers, you can purchase greeting card stock in glossy or matte finishes or even elegant artistic papers. These papers, however, are scored to accommodate the fold and are cut in unusual dimensions that will result in an attractive folded dimension. For example, if you wanted a 5” x 7” greeting card, the pre-scored stock will be 10” x 7”.
This is a problem for most photo quality printers. Because greeting card stock is usually cut to non-standard dimensions, there are few printers that have the capability to print borderless images using these papers. You’ll find that even with a printer that is advertised to print borderless, the feature is limited to specific standard sizes such as 8” x 10”, 5” x 7” and 4” x 6”. Because of this you need to allow for a non-printable margin on all sides of the card.
This is a portion of the Epson P700/P900 manual. When printing on paper that is not a standard borderless-compatible size, you must have a margin around the page. In the case of the Epson P700/P900 printer, that margin is a minimum of 3mm (0.12 inches).
If you print an image onto a non-standard size paper, no ink is laid down in the unprintable margin. The result is a cropping of your image that doesn't look real nice.
This may sound all too confusing but that is why you’ll want to use Greeting Card Designer actions. These actions are designed to accommodate for the necessary margin and produce a well-balanced card. The actions crop your image to the appropriate dimensions and resolution for the card stock that you are using and places the image so that you have an even border on the cover of the card.